We, Online Media Sweden AB, company registration number 556985-7765, (“Cure Media” / “We”, “Us”, “Our”), are happy ‘’you’’, the “Influencer“ (as defined below), have found Us. We provide the Cure Media Services, a tool for helping certain companies, organisations and brands (“Customer”) to reach measurable results through influencer marketing. With respect to the Cure Media Services, you wish to cooperate with the selected Customer specified in the Campaign Brief (as defined below) to which these general terms and conditions for campaigns applicable to influencers (the “Terms”) are an appendix. By accepting the Campaign Brief, you agree to be bound by these Terms. The Campaign Brief and the Terms form the entire agreement between you and Cure Media with respect to the Campaign (as defined below), (the “Agreement”). In these Terms you and Cure Media will collectively be referred to as the “Parties” and individually as a “Party”. For any questions or inquiries relating to these Terms and/or the Campaign Brief, feel free to contact Us.
3.1 If applicable, the Influencer Agent shall ensure that the Individual Influencer carries out the Influencer’s responsibilities pursuant to this Agreement. For the avoidance of doubt, when a reference is made to “you” and/or the “Influencer” in this Agreement, it shall, when relevant and applicable, also refer to the Individual Influencer.
3.2 This Agreement shall enter into force upon your acceptance of the Campaign Brief. In case of discrepancies between these Terms and the Campaign Brief, the terms and conditions of the Campaign Brief shall supersede, unless the circumstances clearly dictate otherwise. For the avoidance of doubt, the terms and conditions of one Campaign Brief shall not be applied to other Campaign Briefs.
3.3 The Campaign Brief outlines all practical and detailed information applicable to the Campaign and includes information such as the Customer, Product, Account and number of Posts to be produced by you during the Campaign.
3.4 We do not believe you would do so, however, for formality reasons, We need you to acknowledge (by accepting the Campaign Brief and thus entering into this Agreement) that you do not have any power or right to bind, act as agent, obligate or speak on behalf of or in the voice of Cure Media or the Customer. Furthermore, you agree not to make any disparaging, misleading or harmful statements about Cure Media, the Customer or the Customer’s brand, during the term of this Agreement.
4.1 You agree to send Us drafts of all Media (visuals and copy) in a timely manner and in accordance with the Campaign Brief. The purpose of such review is only for Us to assess the correctness of Customer and Product mentioning, and not to check or control the legal compliance of the draft.
4.2 You are responsible for, at your own cost, producing the Media and you shall produce the Media with care, consideration and with such expertise that may reasonably be expected from a professional, complying with good manners and practices applicable to influencer marketing.The Posts and Media must be respectful and may not be repressive, derogatory, offensive or infringe on the rights of others. This includes any content or behaviour that could be seen as racist, homophobic, sexist, intolerant, violent, hateful or harassing. You shall also ensure that Posts are made at appropriate times in order to ensure the Media reaches as many Account followers as possible. For more information on content requirements and best practices, please read at Cure Media’s Publishing Guidelines.
4.3 Please make sure to save all data from the Campaign. You undertake to save screenshots of statistics and send it to Us two weeks after the final Post is published. In the event that We have not received the screenshots of statistics within said time frame, you agree to compensate Us with 50% of agreed Commission to be paid pursuant to the Campaign Brief without undue delay (upon Our request).
4.4 Further, you undertake to ensure that the collaboration with the Customer is correctly expressed. When sharing Media on your Account in accordance with this Agreement, it must be clear from each Post that it is marketing on behalf of the Customer. Regardless of the Social Media channel, the text “cooperation” must be clearly stated at the beginning of each Post.
4.5 If other contents or services are produced in addition to the ones described in the Campaign Brief, extra work and fees are agreed upon separately and shall not be covered by the Commission.
4.6 Cure Media and the Customer reserve the right to decide where and how the campaign content may be published, promoted or shared – including platforms, audience targeting, and contextual placement. You agree not to distribute the content in any environments that may conflict with the brand’s values or reputation. For more information, please read Cure Media’s Brand Safety Policy.
5.1 All intellectual property rights related to the Media produced by you will belong to you. You grant the Customer a License to use the Media during the Term of this Agreement. During the Term of this Agreement and thereafter, We shall have the right to use you as a reference for marketing purposes (for instance on Our website or in any printed material) in which you are referred to as a user of/participant in the Cure Media Services.
5.2 With respect to the above, you acknowledge that the License granted to the Customer also encompasses a right for the Customer to share the Media as reposts in their own Social Media. However, the aforesaid right shall only apply during the Term of this Agreement. Other advertising rights shall be agreed upon on a case-by-case and content-specific basis. For the avoidance of doubt, the Customer shall have no rights to any other content produced by you other than the Media produced within the scope of the Campaign.
5.3 All intellectual property rights related to the Products and/or materials owned by the Customer shall remain the property of the Customer and you may not utilize them for any other purposes other than those specified in this Agreement. You are entitled to use the necessary and mutually agreeable materials described in the Campaign Brief subject to the Customer’s intellectual property rights for the production of Media and Posts pursuant to this Agreement. For the avoidance of doubt, the aforesaid right expires upon termination of the Campaign.
5.4 In addition to the campaign compensation, you acknowledge and agree that the Customer may use your content for advertising purposes in social media beyond the agreed campaign scope. This usage includes granting the necessary rights to the Customer for the specified content and duration. The compensation for such usage, along with the duration of the advertising, is determined and specified in connection with your campaign compensation.
6.1 For the services provided by you under this Agreement (including but not limited to the Posts), you will receive the Commission specified in the Campaign Brief. Except as expressly agreed, all costs and expenses incurred by you in connection with the obligations under this Agreement shall be deemed to be covered by the Commission. We will generally pay the Commission to you no later than thirty (30) days after the Term of this Agreement has expired.
6.2 All payments under this Agreement will be processed through our payment partner, Gigapay Sweden AB (Corp. ID. No. 559070-3616). By entering into this Agreement, you acknowledge and agree that all compensation, whether paid directly to you as an influencer or to your management, will be disbursed via Gigapay. If you or your management operate through a company, all invoices for compensation must be directed to Gigapay and not to Cure Media. Payment will be made in accordance with Gigapay's terms and conditions.
7.1 The Parties commit to process all information of the other Party (including information pertaining to the Customer) considered or marked as confidential or trade secret, received under this Agreement, regardless of the format in which the information was obtained. The obligation of confidentiality shall remain in force for a period of two (2) years after the termination of this Agreement.
7.2 The Influencer acknowledges and agrees that Cure Media may share the Influencer's address details with third-party service providers solely for the purpose of product shipments necessary for the completion of campaign-related tasks. Cure Media ensures that any third party receiving such information is bound by confidentiality and data protection obligations in compliance with applicable GDPR regulations.
8.1 We do not believe you would do so, however, for formality reasons, We need you to guarantee (by accepting these Terms) that you will not, without a separate written approval from Us, engage in commercial cooperation with operators classified as competitors to the Customer during the term of this Agreement. For the avoidance of doubt, a new campaign brief provided by Us, applicable to any other campaign (and thus another customer), shall always be considered as a separate written approval from Us pursuant to this section 8.1.
8.2 It is important for Us that you do not contact the Customer on your own account. We do not believe you would do so, however, for formality reasons, We need you to guarantee that you will not, without Our prior written consent, consult or establish contact directly with the Customer, during the Term of this Agreement.
9.1 This Agreement becomes effective on the date the Influencer has accepted the Campaign Brief and shall remain in force during the Campaign and for one (1) month thereafter (“Term”).
9.2 Each Party shall have the right to terminate this Agreement with immediate effect upon written notice to the other Party if the other Party is in material breach of this Agreement and, where such breach is capable of being remedied, fails to remedy the breach within fifteen (15) days after written notice regarding such breach.
9.3 We do not believe We would have reason to do so, however, We have the right to terminate this Agreement if you act or are suspected of acting unlawfully or in a criminal manner, or otherwise act in a manner that endangers Our or the Customer’s image, trademark and/or reputation. In such case, We will also have the right to demand that you remove all Media published under this Agreement from your Account. You undertake to remove such Media without undue delay. We may also require the removal of the materials after the termination of the Agreement for the reasons mentioned above. In addition, We also reserve the right to terminate the Agreement immediately if you violate the obligations under section 7 (confidentiality) or section 8 (non-competition and non-circumvention) of this Agreement.
9.4 In the event of a premature termination of the Agreement, regardless of the reason for the termination, you commit to return to [the Customer] all materials, documentation and other property of the Customer.
10.1 Either Party shall be excused from any delay or failure in performance required hereunder if caused by reason of any occurrence or contingency beyond its reasonable control, including, but not limited to, acts of war, fire, insurrection, strikes, lock-outs or other serious labour disputes, riots, earthquakes, floods, explosions or other acts of nature, subject to that Party gives an immediate written notice hereto to the other Party as well as subject to the following. It is the obligation of the performing Party to present a proposal for an alternative solution which minimizes the negative impact of the situation, but the other Party shall have the right to decline such proposal when the purpose of the Campaign reasonably cannot be achieved through the proposed solution. In the event that such situation persists over a period which covers the period of the Campaign, We shall have a right to terminate this Agreement in writing with immediate effect. When such situation has subsided, the Parties’ respective obligations hereunder shall resume.
11.1 Each Party warrants to the other Party that it has full power and authority under its constitution and has taken all necessary actions and obtained all necessary authorizations, licenses, consents and approvals, to allow it to enter into this Agreement. Nothing in this Agreement shall be deemed to create an employment, joint venture, agency, or partnership between the Parties.
11.2 The services to be performed by you under this Agreement are personal in nature, you therefore agree that you will not assign, sell, transfer, delegate or otherwise dispose of this Agreement or any right, duty or obligation under this Agreement without Our prior written approval.
11.3 To the extent permitted under applicable law, We shall never, and without any limit, be liable for any damage, cost, lost profits, expense or other payment you have incurred as a result of any action taken which is related to the Campaign or other interactions, communications or disputes between you and the Customer.
11.4 No modification of this Agreement shall be valid unless in writing and signed by duly authorized representative(s) of each Party.
11.5 This Agreement is governed by Swedish law and any dispute arising out of or in connection with this Agreement shall be settled by the national courts of Sweden with the district court of Stockholm as first instance.